AmaRoom Lifestyle, a proud member of AfriCrown Holdings, represents a dedicated division focused on strategic investment with South Africa's townships, popularly known as "ekasi". These townships hold a profound and often complex place in the country's history and culture. Historically, they were products of racial segregration, intentionally designed as underdeveloped urban areas on the outskirts of towns and cities. Born during the apartheid era, their primary purpose was to confine non-white populations, enforcing a rigid separation from the white minority. While apartheid officially ended in the early 1990s, the enduring legacy of these spatial divisions persists, with many townships still grappling with severe socio-economic challenges, including widespread poverty, high unemployment rates, and inadequate infrastructure. It is against this backdrop that AmaRoom Lifestyle emerges, not merely as an investment division, but asa resolute call to action - a commitment to building infrastructure that South Africans can genuinely be proud of. Through every development is to empower South Africans to wake up to new beginnings, fostering thriving communities where opportunity and dignity flourish. "AmaRoom" is a South African township slang referring to back rooms, which are often associated with low-standard rentals. At AmaRoom Lifestyle, we redefine this concept, transforming it into a symbol of modern, dignified living and empowerment for South Africans.